Le Jardinier New York Launches A Marketplace Inside A Restaurant


Le Jardinier New York Launches A Marketplace Inside A Restaurant

A brand new luxury market is popping up inside a Manhattan Michelin starred restaurant.

Exclusively on the afternoon of October 17th, Le Jardinier New York will host its inaugural Autumn Market in partnership with hospitality group The Bastion Collection.

Inspired by a classic French marketplace, the pop-up will blend food, fashion, design, and culture. The space will offer retail experiences from several New York brands without brick and mortar space, and a prime opportunity for guests to shop after lunch without leaving the exquisite space in Midtown Manhattan.

Vendors include Made by Mama's artisanal Italian food and homewares brand, Tuck Shop's chocolates, Espelma candles, Rebecca de Ravenel jewelry, Rosewater House clothing, and many more. L'Alliance of New York will also be at the market to promote their French language classes as an asset to anyone who enjoys French fare. Guests can browse the wares at offerings inside Sereine, the private event space above Le Jardinier's main dining room.

"The Bastion Collection wanted to create a special space where [founders] could engage with one another, if they weren't familiar with each other beforehand, and strengthen their community of like-minded companies," explains Daria Daniel, Senior Executive at The Bastion Collection, who is organizing the market. "Bringing them under one roof at Le Jardinier seemed like a natural fit, for the open and elevated environment we could provide there."

While New York has a plethora of open air markets and street fairs (see: Soup Dumpling Street Fest), this Autumn Market is unique in that it will be held at a fine dining establishment.

"The Bastion Collection wants to excel at bridging relaxed fine dining with creative cultural moments," Daniel shared. "We want to bring together a cooler high-end culinary with design, art, fashion, and music... There's a synesthetic energy to all of this: what you taste, what you see, what you wear, what you hear... It's inspiring to bring everything together."

The afternoon event, which will start at 2 p.m. and run until 6 p.m. also answers New Yorkers' desires for more in-person opportunities to create community. Shoppers and new friend can of course grab a drink at Bar Bastion following the event, or settle into a multicourse meal at Le Jardinier.

The market's vendors will have a direct impact on Le Jardinier's menu, a fun connection for shoppers and diners. Le Jardinier executive chefs Andrew Ayala and Salvatore Martone incorporated Made by Mama ingredients into their savory and sweet menus, and Tuck Shop chocolates are used in a special chocolate chip cookie recipe. Some dishes are served on Cimelio Blu dishware and cocktails and mocktails will be created around Baloo's mood-boosting sparkling water, which is available at the market.

Following the kickoff in Manhattan, Le Jardinier plans to replicate the market highlighting local talent at their locations in Miami, Houston and Geneva.

"It's an exciting opportunity to engage with local brands and give them an added boost and platform," Daniel says. "As we further expand on this concept, we are interested in developing partnerships with these brands and taking them to our different locations, giving them access to new markets... The ultimate goal is to bring international brands together and encourage a unique curation and convergence of people, cultures and companies."

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