The New Acquisitions Round Out DraftKings' Sports Offerings
Mustard Systems is among the top sports betting providers, earning praise for its advanced golf pricing models, which it develops and sells to licensed operators and professional gamblers. Founded in 2014 and headquartered in Hammersmith, London, Mustard Systems has earned its position as a leading provider in the sports betting space via Mustard Golf, its golf pricing business.
With this acquisition, DraftKings has secured not only Mustard Golf's cutting-edge data models but also the expertise of its highly experienced trading team. Greg Karamitis, DraftKings Chief Revenue Officer, emphasized that this acquisition will further build on the company's position at the pinnacle of innovation within the golf space while creating exciting new options for fans.
Golf betting continues to gain traction amongst our players. Adding Mustard Systems' golf technology and its talented team will sharpen our edge in creating an expansive and dynamic golf product offering.
By integrating Mustard Golf's technology, DraftKings will enhance its live golf betting experience with a broader range of markets and new bet types. Furthermore, incorporating Mustard Golf's pricing models will enable DraftKings to hone its robust customer experience, bolster engagement, and bring more variety to golf bettors.
This acquisition has come hot on the heels of several other high-profile acquisitions by DraftKings in its bid to enhance its sports betting portfolio. The operator recently acquired sports betting content firm Simplebet and plans to use the company's machine learning algorithms to improve in-game betting capabilities.
Such high-profile acquisitions perfectly align with parent company Flutter Entertainment's ambitious prospects. FanDuel's rise as a leading US sports betting provider significantly contributed to the gambling giant's predictions of a threefold increase in core profit by 2027, growing to $2.5 billion from the $167 million reported last year.
Both recent deals cement DraftKings' position as one of the leading innovators in the sports betting space, enhancing betting experiences for all sports fans and improving data quality and speed across its platforms. As the operator continues to refine its technology and introduce new bet types, fans of golf and many other sports can look forward to exciting new additions.