A YOUNG woman has revealed she hasn't washed her hair in over a year - claiming it looks and feels "better than ever".
Georgia Peck ditched all haircare products after becoming concerned with the effects non-natural items were having on her locks, and suffering with itchiness and dandruff.
The 23-year-old doesn't use shampoo, conditioner or any other product on her hair - and says people have called her "crazy" for the "extreme" measure.
But despite the response - from both family members and online, after one of her TikToks went viral with 890,000 views - she says the results have been well worthwhile.
"My hair is better than ever," Georgia, a holistic health coach and videographer from Shropshire, told What's The Jam.
"I no longer deal with the issues I had before and my hair is stronger and more vibrant.
"The first few weeks were hard because my hair looked and felt very greasy.
"It made me feel a little self-conscious and gave me a huge urge to wash it with shampoo.
"But I stuck with it and, week by week, my hair became less greasy and my itchiness and dandruff cleared up.
"My friends and family thought that I was a bit crazy!
"My whole family is not into the natural ways of living, so for years as I have been learning more and more and training as a naturopath, they often think I am extreme."
Georgia now doesn't use shampoo, conditioner or haircare products - even if they are organic and biodegradable - believe them to be "packed with chemicals" and not good for us.
She added: "I stopped using mainstream products about five years ago because I was wanting to adopt a more natural lifestyle.
"I switched to more organic and natural-based shampoos and hair products but I realised they are still not healthy for the scalp or body so I went a step further a year ago.
"These products can disrupt our natural scalp ecosystem and health.
"If we strip the natural oils away constantly it actually makes our scalp produce more oils to compensate - which leads to needing to strip them away again."
Georgia initially went cold turkey, using just water to wash her hair with a filter on the shower head.
Now, due to having thick, wavy locks, she has also started to incorporate a herbal hair rinse made out of rosemary, oregano, lavender, nettle, apple cider vinegar and olive oil.
She added: "For a deep nourishing hair leave-in mask I will add in a raw egg and some honey too."
The young woman shared her experience in a TikTok video, which has garnered 16,000 likes and left viewers torn.
One person commented: "I'm sorry but I can't just rinse my hair with water, it needs shampoo. I've tried and I wish I could be one of those natural people, but my head feels disgusting and greasy if I don't shampoo my hair."
"When I was depressed, I didn't wash my hair for weeks, and it was revolting," another user said.
Someone else added: "Omg if I don't wash my hair for 10 days it's stinky and itchy."
"I haven't used shampoo in 10 years," another person commented.
Someone else added: "This is awesome! I need to try this!"