Google is reportedly tapping MediaTek for Pixel 10 modems, a big win for the chip firm and a rebuttal of Qualcomm and Samsung.
MediaTek, Qualcomm, and Samsung are the three primary 5G modem makers, with Qualcomm often considered the industry leader. Google currently uses the Exynos Modem 5400 in its Pixel 9 lineup. According to Android Authority, however, Google plans to switch to MediaTek's model in the Pixel 10.
There's no reason given as to why Google is making the switch, as the Pixel 9 has acceptable 5G performance and has not received criticism on that front. Having said that, MediaTek has a solid reputation for delivering high-quality chips that offer solid performance and energy efficiency.
It's not really a surprise that Google is eschewing Qualcomm's offerings, as Qualcomm historically has a reputation for charging more for its components than its rivals, based largely on the performance advantages it offers. Google's Pixel phones, however, are often priced significantly less than Apple's iPhones or Samsung's flagship devices, making a less expensive 5G modem an appealing option.
MediaTek also benefits from using TSMC to manufacture its chips, whereas Samsung traditionally manufactures its chips in-house. As a result, Samsung has struggled at times to offer the same level of power efficiency as MediaTek, with its Exynos chips being criticized for running hotter and using more power.
Overall, the switch from Samsung to MediaTek could provide a welcome upgrade to the Pixel lineup.