GEORGETOWN -- Front Street in Georgetown will be glowing even brighter this Christmas season.
"We have expanded our lights exponentially," said Al Joseph, director of Main Street for the city.
After seeing the popularity of Conway's Halloween transformation, Joseph began working hard to make Georgetown a Christmas destination.
"Three years ago we lit 11 trees - this year we have 124," he said, adding there are 142 light poles wrapped with decorative garlands. "The entire business district, every tree on the street, and we added two parks where we light trees."
Joseph said he has been able to do more and more to enhance the town's holiday cheer, thanks to Georgetown City Council supporting his efforts.
"Every year, City Council has increased the budget for my Christmas initiative. They've given me exactly what I've asked for," Joseph said. "There's going to be a lot more lights, a lot more trees, and a lot more Christmas."
Georgetown resident Robbie Buice helped take the city's Christmas charm to the next level by building and donating a large wooden sleigh and reindeer set. The sleigh is 8 feet long with two 9-foot reindeer that will reside in Joseph Rainey Park.
Visitors will be welcome to come sit in the sleigh and take photos with their families.
"It's just something to bring the holiday spirit to a town that really needs some," Buice said while taking a break from painting the reindeer and sleigh that will have to be moved in pieces and assembled in the park.
Throughout the Christmas season, the town will host a number of festive events like the Christmas tree lighting on Dec. 6, and their Christmas Parade the following day on Dec. 7.
A number of sip-and-shop events will also be taking place throughout the month of December.
Doodlebugs Children's Fine Gifts owner Ginger Gray said she's had her business on Front Street for 22 years, and said she's seen how much visitors and residents alike seem to love the lights.
"It just kind of makes you feel like you've got that hometown Christmas atmosphere," Gray said. "Last year it was just on this block, maybe two blocks. It was great they were able to extend it down Front Street. It's nice."
Joseph said he is already making plans for next year, when he hopes to be able to run lights on the Harborwalk behind all the buildings.
"I would like a tunnel of lights there," Joseph said, hoping to have some electrical work done to install more outlets by the time next Christmas rolls around.
Joseph also plans to decorate Constitution Park, which is currently under construction as part of the city's recent stormwater project.
"That park should be redesigned before next Christmas," he said.
Marley Morris, owner of Cashlyn's Boutique, said the new décor entices more people to come out and shop locally.
"As a small-town business owner, celebrating holidays plays a huge role in bringing our customers in," Morris said. "The Christmas decorations around Georgetown have given such a warm Christmas spirit welcome to everyone who comes to town. We are so proud of our southern Christmas town and we hope people continue to shop small this season!"