Pure Storage is looking for ways to differentiate its offerings in hybrid environments. A key use case: data migration, according to one analyst.
Pure Storage has introduced a new service to help customers migrate their on-premises VMware environments to Microsoft Azure.
Coming soon to customer preview, Pure Storage Cloud for Azure VMware Solution is a block storage as a service available for AVS. The offering will be a migration and management tool, easing the movement of block data into the cloud. It will also come with native integration across the Azure Portal and Pure storage, and customers will be able to apply their existing Microsoft Azure Consumption Commitment (MACC), or Azure credits, to the service.
Pure Storage Cloud for AVS is a fully managed version of Pure Cloud Block Store for AVS that launched last year. Pure Cloud Block Store for AVS is still available to customers, according to Pure.
Storage vendors are ascertaining use cases where they can provide hybrid offerings to customers, according to Henry Baltazar, an analyst at 451 Research, which is part of S&P Global Market Intelligence.
"One of the best ways for [storage vendors] to maintain or continue delivering value is use cases like migration," he said.