There are plenty of great Apple deals this Black Friday 2024 -- but not from Apple directly. As usual, Apple keeps its discounts minimal (Tim Cook loves his big fat profits!). This year, you can get up to a $200 gift card with select purchases, but the newest products, like the iPhone 16, M4 MacBook Pros, iMac, and Apple Watch Ultra 2, aren't included.
That said, third-party retailers like Amazon, Best Buy, Walmart, and B&H Photo are offering significant discounts on a ton of Apple gear. From AirPods to iPhones, Apple Watches, and iPads, you'll find some fantastic deals. Here's a roundup of the best offers we've come across.
So far, the best deals on Apple gear include savings on AirPods Pro 2, the 13-inch M2 MacBook Air, the latest 41mm Apple Watch Series 9, the Apple Watch Series 7 (a couple of years old but still a great watch) and the latest iPad Air with the M1 chip.
AirPods are the best wireless earbuds for anybody in the Apple ecosystem.
The latest AirPods Pro 2 with a USB-C charging case are a hot ticket this year, and are currently at their near all-time lowest price.
Apple's new M4 Macs were just launched -- and you can already get great deals on them! Most of the machines in the M4 lineup are discounted for Black Friday, including MacBook Pro, Mac mini and iMac. Even the stellar M4 Pro MacBook Pro (24GB/512GB) that we reviewed is 13% off (marked down to $1,749 from $1,999).
Amazon's prices on iPads for Black Friday are as low as we've ever seen. The online retailer is discounting iPads right across Apple's line-up. You can find an iPad 10 (Wi-Fi only, 64GB) at $50 off as well as iPad 10 Wi-Fi + Cellular models for $50 off. Plus you can nab an iPad 9 model for up to a record $138 off, depending on which color you choose.
Apple generally avoids deep discounts throughout the year, including on Black Friday. Instead, as in past years, the company tends to offer Apple gift cards with the purchase of major products like iPhones, iPads, and Macs.